START YOUR OWN DIGI SILVERFRANCHISE
Investment starts as 40 Lakhs as low
30 Lakhs refundable deposit
Franchise Enquiry Form
About Us
NSN Silver Mines has been a trusted name in the silver industry for its Prime Brand Bharani Velli Maaligai for 30 years, built on legacy, purity, and craftsmanship. Our journey began with the vision to make genuine silver accessible to every household, while preserving India’s age-old silversmith traditions. Over the decades, NSN has grown into a household brand synonymous with Authenticity and Trust.
Core Mission
- Deliver 100% pure, certified silver to every customer.
- Showcase skilled craftsmanship that blends tradition with modern design.
- Uphold customer trust through transparency, hallmark assurance, and fair pricing.
Vision
To establish BHARANI DIGI SILVER STORE powered by Bharani Velli Maaligai as India’s largest specialized retail network for silver investment and Fashion & Premium silver jewellery and Gifts. By partnering with passionate franchise entrepreneurs, we aim to expand across cities and states, making silver investment easy, reliable, and accessible.
Why Silver Business?
- Fast-moving product with high sales turnover.
- Global silver demand (2023): 1.2 billion ounces and rising.
- Silver jewellery & investment products form a USD 25+ billion global market, growing steadily at 5 – 6% CAGR.
- Future driver: Renewable energy, EV, and lifestyle consumption
- In India, silver is not just jewellery – it iswealth, tradition, and gifting culture.
- Silver is an affordable investment alternative to gold, making it highly attractive to middle-class and mass-market consumers.
- Increasing demand for corporate & Return gifting, and festivals ensures year-round sales.
Franchise Highlights
Business Models : FICO – Franchise invested company owned & operated
Area Required : 400–500 sq. ft
Agreement Period : 5 years
Renewable : Rs 2,50,000 after 5 years
Royalty : No Royalty
Territory Exclusivity: 2 km Radius
Payback Period : 15 – 18 months
Man Power : 1 Manager provided by brand
Investment Plan
FRANCHISE FEES : Rs 5,00,000 +18% GST ( NON-REFUNDABLE )
METAL STOCKS (SILVER) : Rs 30,00,000 (REFUNDABLE DEPOSIT)
INTERIOR & EXTERIOR : Rs 5,00,000 (400-500sft shop)
SHOP OPENING EXPENSES : Franchisee’s Scope
SHOP SECURITY DEPOSIT : Will be borne by the brand
TOTAL INVESTMENT : Rs 40,00,000 (Rs 30,00,000 Refundable)
Why Silver Business
Strong legacy
Over 30 years of trust in the silver market.
Exclusive specialization
Focus only on silver (no gold distractions).
Wide product range
Investment-grade coins/bars, Traditional, Fashion & Premium jewellery, Corporate & Return gifting solutions, and Saving schemes.
Assured purity
Growth
Hallmarked and 92.5 sterling silver.
Digital integration
Modern billing, POS, and customer loyalty systems.
Festive & cultural demand:
Market
Silver is deeply rooted in Indian traditions, ensuring year-round sales.
30+ year legacy
Growth
Leverage NSN’s 30+ year legacy and brand credibility.
Specialized Silver-Only Concept
Unique positioning as a Specialized Silver-Only Concept
End-to-end support
Market
End-to-end support in setup, supply, training, and marketing.
Gallery
Franchise Support
Brand Support
- Use of NSN Silver Mines Trademark powered by Bharani Velli Maaligai brand name.
Store Setup Assistance
- Store layout & interior design guidance by brand
- Fixtures, branding, and merchandising setup.
Product Supply
- Centralized sourcing of Silver coins, Bars, Traditional and fashion Jewellery, Baby products, Gold plated jewellery, Photo frames, and Corporate and MRP gifts.
- Continuous supply of new designs & seasonal collections.
Training
- Staff training on sales techniques, product knowledge, and customer handling.
- Ongoing franchise management workshops.
Marketing & Promotions by brand
- Support for local advertising, festival campaigns, social media presence, and online branding.
- National-level campaigns coordinated by head office.
Technology
- Application, Billing software, inventory management, and POS system.
- Digital transaction & reporting tools.
Ongoing Support
- Guidance on daily operations, pricing strategies, and customer engagement.
- Regular updates on new schemes, collections, and market trends.